Seura: It's a mirror! it's a TV! and that's only part of it...

When most people buy a new TV they plop it down in the family room on a piece of furniture and start watching it.  It may be kind of ugly and plastic, but hey, in a TV room that's what you expect.

On the other hand if you are trying to disguise a TV in a very formal bedroom or living room, you need to be creative.  One way is to make the TV look like a mirror when it is turned off and like a TV when it's turned on.

Seura is probably the best thing that ever came out of Green Bay, Wisconsin.  When the "mirror TV" concept was first introduced many years ago, there were lots of companies jumping on the bandwagon to make them, and most were trying to make them cheaper than Seura, the market leader.   Now many years later, most of those companies are gone.  

Check out the video to see a mirror TV installation in action (I apologize for the marginal video quality):

 

Seura actually makes a lot more than the mirror TVs they are best known for, but first here is why they remain practically alone as the mirror TV leader:

• Special mirror glass: It seems like you should be able to go down to your local glass shop, buy a two-way mirror, and stick it in front of your TV.  But it's not that easy, they use special types of glass and mirroring to make sure the picture looks good.
• Seura recognizes that there are different uses for these TVs, and while they must obey the laws of physics (as we all should...) they formulate different types of mirrors depending on the application.  For example, in a bathroom it's very important that the mirror works well as a mirror.  In this case the mirror will reflect more and you will see more reflections in the TV.  Hanging on a living room wall however, the mirror is a decorative element and the mirror can reflect less for a better picture.
• Specially tuned TVs: To make sure the TV looks right the TV modules are all specially tuned so that when the assembly is complete, the picture looks right even after passing through the mirror.
• Thoughtful mounting: Rather than mounting to the wall like a typical TV using a bracket, where you can see all the wires behind, these TVs are either mounted flush with the wall (recessed) or mounted on the wall in a way that you can't see any wires behind it - and it's less than 1" thick - it looks more like a frame than a TV.
• Frame options: Speaking of frames, there are over 100 frame options from minimal to extravagant, and from contemporary to traditional.  Or you have your own frame made and custom mount the TV in it.

Many people (even in our industry) don't realize that Seura has lots of additional products and services beyond mirror TVs:

• The Hydra TV can be flush mounted in a bathroom or shower (it operates on low voltage) and is completely waterproof.  No you can literally have a shower TV.  These TVs can be color-matched to any color you like: check it out here.
• The Hydra TV can also be flush mounted in a kitchen, and since it is available in stainless steel, it can blend in with your other appliances.
• The Storm TV is not only waterproof but also operates at all temperatures and is built for outdoor use.  With the company being based in Green Bay, I am confident that this feature is well-tested.
• Custom lighted mirrors are available in several styles.  Seura started making these mirrors with TVs built in, but then people started requesting just the mirrors with built-in lights, without the TVs.   They are also good if you have matching mirrors in a bathroom but only want to have one with a TV.

Now that I've tried to explain why we are excited about Seura - take a look at this company video, which shows most of the products in real life:

Comments

[Mayank]

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